Fiber Broadband Starter Kit

The Fiber Broadband Starter Kit is designed to demystify the basics of bringing fiber broadband to a community and provide critical information to ensure network success.

 

12:30 pm

Welcome and Opening Remarks
Joseph Jones, Vice President, On Trac, Inc. FBA Board Member, Program Chair
Gary Bolton, President and CEO, Fiber Broadband Association

12:35 - 1:20 pm

Fiber 101: FTTH Basics & Network Design
Mark Boxer, Applications Engineering Manager, OFS
Jeff Bush, Director - Professional Services, OFS

 

1:30 - 2:20 pm

The Community Broadband Assessment
Jessica Fowler, Chief Client Officer, Lit Communities
David Gonzalez, Economic Initiatives Director, York County, PA Economic Alliance

 

2:30 -3:20 pm

The Case For Funding: Building Community Support & Political Will
Bob Knight, Executive Vice President & COO, Harrison Edwards PR
Pete Hoffswell, Broadband Services Superintendent, Holland Board of Public Works
Lindsey Johansen, Communications and Marketing Manager - Fiber, City of Loveland

 

3:30 - 4:20 pm

The Planning, Designing, And Engineering Of A Fiber Deployment
Ashley Poling, Business Development Manager, Magellan Advisors
Teles Fremin, Deputy Chief Technology Officer, CTC Technology & Energy

Clayton Dowell, Director of Engineering, BTES

4:30 - 5:20 pm

The Good, The Bad, & The Ugly: Lessons Learned From Network Operators
Drew Hardin, President, Precision Group
Mark Freeman, Manager, Network Operations, Sprout Fiber (Cullman Electric Cooperative)
Brieana Reed-Harmel, Municipal Fiber Manager, Loveland Pulse

5:20 - 5:30 pm

Closing Remarks
Mark Tichenor, Executive Vice President, On Trac, Inc

 

5:30 - 7:00 pm

Reception
Hosted by TVPPA

Sponsored by    

 

Customer Branding Workshop

This pre-conference workshop hosted by EPB Broadband Solutions and provides new thinking and new strategies to evaluate, understand and develop the right product mix for your customer base.

 

1:00 - 1:10 pm Welcome and Opening Remarks
Katie Espeseth, Vice President, New Products, EPB, FBA Board of Directors Chair
Gary Bolton, President & CEO, Fiber Broadband Association

1:10 - 1:50 pm

The Value and Impact of Research & Brand Positioning

It is essential to your success as a service provider to understand your customers and evaluate their potential to purchase new services. And, perhaps the most critical component to help you a successful business launch is a strong brand position.  In this session, experts will discuss ways to develop and conduct brand awareness and purchase intent research tailored to your market area to help you estimate your take-rate, anticipate customer behavior, and even forecast sales and revenues.  We’ll discuss methods to help you develop a solid brand positioning which will define your meaningful difference, identify your most critical core consumers, and identify the key    attributes that will drive your business forward from the start.
Mickey Cloud and Elizabeth Cates - The Sasha Group, a VaynerX company

2:00 - 2:50 pm

Digital and Social Marketing Strategies for New Product Launches

With the surge of the digital and social space in the last few decades, more and more peopleb are booting up their lives online. The Internet – online is the beginning and the end of the sales funnel. This makes every business in need of digital marketing.    In this session, experts will discuss the ins and outs of digital and social, why it’s important, what you need to know, how to optimize and much more. Why engage with only a few by word of mouth when you can engage with thousands online?
Sarah Youbi Curtis, Digital Director, The Johnson Group

3:00 - 3:50 pm

Product Design

A critical element in your success is building out your product set and defining your product messaging, such as features, benefits, internet speed packages, video options, and service bundles, discount strategies and more.  Hear from experts as they discuss their processes and recommendations on how you can build and launch a compelling and successful product set.
Moderator: Sandra Tilley, Sn. Vice President, Brand Strategies, EPB
Colman Keane, Broadband Executive Director at Fort Collins Connexion
Ashley Phillips, General Manager, Home Services, C Spire
Charles Phillips, VP of Engineering and Technical Services, Gibson EMC

 

4:00 - 4:50 pm

Time to Launch

Hear from experts as they share lessons learned from their own system launches.  Learn how they prepared to launch, what was successful and what they would do differently if given the chance.  You’ll hear their thoughts about building awareness, marketing to their customers and how they’re continually working to grow their market share.
Katie Espeseth, Vice President, New Products, EPB,  FBA Board of Directors Chair
Jeff Dykes, CEO, BrightRidge
David Wade, CEO, EPB
Jodi Wigington, CEO, Morristown Utility System

4:50 - 5:00 pm

Closing Remarks:
Sandra Tilley, Senior Vice President, Brand Strategies, EPB

 

5:30 - 7:00 pm Reception
Hosted by TVPPA
Sponsored by    
The Future of Fiber Technologies BASe Workshop

Location: Canal AB
Start: 3:00pm
End: 5:00pm

This two-hour live workshop will focus on future fiber technologies, the business drivers and the use cases influencing future network investment. From XGS-PON to the next generation of Super PONs and what to take in consideration to build a futureproof service delivery network.

Why Join?

  • Understanding of the current 10g and future 25/50/100g FTTH technologies that will influence your network planning and future investment.
  • Recognize the interoperability opportunities with current technologies and your network design considerations.
  • Appreciate the use cases and applications that are driving these current and future network technology investments!

‘The Future of Fiber Technologies’ is the first Face-to-Face BASe workshop in 2021.

In addition to presentations from Calix, DZS, and Nokia, the workshop will host a lively panel session including a Q&A with attendees.

 

GENERAL SESSIONS
7:00 AM - 5:30PM Registration Open
7:00 - 8:00 AM Networking and Breakfast
GENERAL SESSIONS
8:00 - 8:30 AM

Welcome to Tennessee: Senator Marsha Blackburn (TN)

Welcome to Fiber Connect: Katie Espeseth, Vice President, New Products, EPB & FBA Board of Directors Chair

State of the Association: Gary Bolton, President & CEO, Fiber Broadband Association

FBA Chairman's Recognition & Award:
Katie Espeseth, Vice President, EPB & FBA Board of Directors Chair

FBA Star and Photon Recognition & Awards:
Joseph Jones, Executive Vice President, On Trac, Inc. & FBA Board of Director, Conference Chair

Corning & Lightwave FTTXcellence Recognition and Award:
Joe Jensen, Market Development Director, Corning
Stephen Hardy, Editorial Director and Associate Publisher, Lightwave

8:30 - 9:00 AM Keynote Address:
Hu Meena, Chairman & CEO, C Spire
9:00 - 9:10 AM Networking & Refreshment Break
9:10 - 10:00 AM Keynote Panel - Open Access: Community Benefits
Moderator: Craig Corbin, Host, the Broadband Bunch
Panelists: Roger Timmerman, CEO UTOPIA
David Corrado, CEO, Medina County, OH Fiber Network
Russ Brethower, Senior Manager of Wholesale Fiber, Grant County PUD
10:00 - 10:45 AM Keynote Panel - Tennessee Trailblazers
Joseph Jones, Executive Vice President, On Trac; FBA (Board Member & Conference Chair)
David Wade, CEO, EPB
Jeff Dykes, CEO, BrightRidge
Keith Carnahan, CEO, Meriwether Lewis Electric Cooperative
10:45 - 11:15 AM Keynote Address:
David Pistacchio, Operating Partner, DigitalBridge 
11:15 – 12:30 PM

General Attendees: Lunch on Your own

 

3:30 - 6:30PM Exhibit Hall Open & Expo Theater
BREAKOUTS 12:30 - 1:20PM
Delta Mezzanine
Canal A
Fiber Broadband Starter Kit Preparing For & Launching The Construction & Installation Phases
Moderator: Pete Harbin, SVP Sales & Marketing, Carina Technology
Brad Slipher, Director of Operations, On Trac, Inc.
Lee Mudd, Founder & CEO, RLM Underground
Jeremy McAndrew, System Engineer, Dixie Electric Power Association
Delta Mezzanine
Bayou A
Deployment Case Study: MDU Strategies & Successes
Moderator: John George, Senior Director Solutions and Professional Services, OFS
Bill Clark, Manager Field Operations, EPB
Greg Knight, Vice President of Infrastructure, Snip Internet
Delta Mezzanine
Bayou B
Industry RDOF Obligations and Standards
Dave Malfara, Sr., CEO, Big Bang Broadband
Chris Crowe, CEO, t3 Broadband
James Smith, General Counsel, Big Bang Broadband
Delta Mezzanine
Bayou C
Business Maximizing Revenue: Penetration per Sub
Moderator: Paul Breakman, Vice President, Business and Technology Strategies, NRECA
Todd Way, CEO, Douglas Fast Net 
Rick Petersen, President & CEO, PEAK Internet
Kaitlyn Bonds, Creative Director, Cumberland Connect
Delta Mezzanine
Bayou D
Operations Broadband Deployment and Supply Chain Challenges
Moderator: Scott Jackson, National Market Manager, Broadband, Graybar
Mike Keane, Purchasing/Inventory Control & Faciliites Supervisor, Central Virginia Electric Cooperative
Aaron Young, COO, Tri-Co Connections / Tri-County Rural Coop
Delta Mezzanine
Bayou E
Technology The Evolution of Access Network Architectures
Greg Lentz, Market Development Director, Corning
BREAKOUTS 1:30 - 2:20PM

A

Delta Mezzanine
Canal A
Fiber Broadband Starter Kit Launching A Marketing Plan When Building a Network
Moderator: Bruce Forey, Founder, BroadMax Group
Kim McKinley, Chief Marketing Officer, UTOPIA
Karen Hoch, Director of Marketing and Customer Experience, Lumos Networks
Erin Shanley, Broadband Marketing Manager, Fort Collins Connexion
Delta Mezzanine
Bayou A
Deployment Identifying Key Changes in MDU Environments to Compete Long-Term
Kevin Morgan, Chief Marketing Officer, Clearfield
Ron Westfall, Senior Analyst and Research Director, Futurum Research
Delta Mezzanine
Bayou B
Industry Fiber Funding
Jim Baller, Partner, Keller & Heckman
Chad Rupe, Market President, Citizens Bank & Trust
Emily You, Broadband Grants Manager, Tennessee Department of Economic Development
Jessica Zufolo, Vice President - Rural Broadband Strategy, Magellan Advisors
Delta Mezzanine
Bayou C
Business The Streaming Video Revolution: Why The Explosion of Streaming Content is an Opportunity, Not a Threat
Moderator: Bernie Arnason, Principal, Pivot Group
Jimmy Todd, CEO, Nex-Tech
Jason Cohen, CEO, MyBundleTV
Delta Mezzanine
Bayou D
Operations Managing The Workforce Shortage & Recruiting New Talent
Moderator: Brendan O'Boyle, Western Regional Sales Manager, Preformed Line Products
Mark Tichenor, Executive Vice President, On Trac, Inc.
Colin Garner, Co-Founder and VP of Project Management, Wolf Line Construction
Kelley Dunne, President & CEO, Americrew
Delta Mezzanine
Bayou E
Technology Simplifying Networks for Efficiency
Stacy Evans, Chief Broadband Officer, BrightRidge
Mike Neverdusky, Network Operations Manager with Cumberland Connect
BREAKOUTS 2:30 - 3:20PM
Delta Mezzanine
Canal A
Fiber Broadband Starter Kit Data Management Solutions: Fiber Work Force, Mapping, Billing, Provisioning, & APIs
Moderator: Craig Corbin, The Broadband Bunch
Jim Vaughn, President, 3HV Innovations
Bryan McIver, President & CEO, Vitruvi Software
Will Mitchell, Co-Founder and CEO, VETRO Fiber Map


Delta Mezzanine
Bayou A
Deployment

The Future of Protecting Critical UG Infrastructure: A Shared Responsibility
Moderator: Sarah Magruder Lyle, President & CEO, CGA
John Fluharty, Chairman of the Board, PCCA

Josh Hinrichs, President, ELM
Heath Sellenriek, President, Gateway Fiber
Steve Sellenriek, President, UtiliSource
Dan Levac, National Sales Manager, Preformed Line Products

Delta Mezzanine
Bayou B
Industry Broadband Regulatory
Moderator: Chris Laughlin, Associate, Kelley Drye
John Burchett, Head of Policy, Google Fiber
Monica Webb, Director, Market Development & Government Affairs, Ting Internet
Chris Champion, Vice President Government Relations - C Spire
Delta Mezzanine
Bayou C
Business Introduction to Fiber Optic Sensing
Kent Wardley, VP Sales Americas - Fotech Solutions & Board Chair - FOSA
Dave Cunningham, VP of Marketing - Network Integrity Systems & Board Vice Chair - FOSA
Delta Mezzanine
Bayou D
Operations Global Fiber Deployments, Drivers, and Forecasts
Mike Render, Founder and CEO, RVA
Roland Montagne, Director Business Unit Smart Networks & Territories, IDATE
Jaimie Lenderman, Senior Analyst / Service Provider Networks, Omdia
Delta Mezzanine
Bayou E
Technology "Next" Generation Pon: Why Is It So Important To Our Industry?
Moderator: Joe Jensen, Director of FTTH Market Development, Corning
Doug Blue, Residential Broadband Business Development Leader, Nokia
Stephanie Burris, Global Product Line Manager, VIAVI Solutions
Ryan McCowan, CTO Americas, ADTRAN
Rajesh Chundury, Vice President, Customer Solutions, Radisys

GENERAL SESSIONS & KEYNOTES
7:00 AM - 5:30PM Registration Open
7:00 - 8:00AM Networking and Breakfast
GENERAL SESSIONS
8:00 - 8:05 AM Welcome and Announcements
Kevin Morgan, Chief Marketing Officer, Clearfield; FBA Vice Chairman of the Board
8:05 - 8:10 AM Fiber Broadband Association and US Department of Labor Signing Ceremony:
Gary Bolton, President and CEO, Fiber Broadband Association
Michael Nelson, State Director, Tennessee, US Department of Labor

8:10 - 8:40 AM Huntsville, Alabama's City Wide Fiber Deployment Success
Jeff Reiman, President, The Broadband Group
Tommy Battle, Mayor, City of Huntsville
Chip Cherry, President & CEO, Huntsville Chamber of Commerce
Wes Kelley, CEO, Huntsville Utilities
Lauren Johannesmeyer, Head of Sales, Google Fiber 

8:40 - 9:10AM A View from the Top: Today’s Challenges and Tomorrow’s Opportunities
The leaders from major fiber broadband technology solutions providers offer an insightful and candid discussion of the issues facing the fiber sector, and the gigabit broadband networking sector in general. Attendees will get a glimpse beyond the near-term horizon and understand the regulatory, technology and business environment that the industry as a whole is facing.
Moderator: Jennifer Fritzsche, Head of North American Telecom and Digital Infrastructure, Greenhill & Co.
Robert Conger, Senior Vice President, Technology and Strategy, ADTRAN

Matt Collins, Chief Marketing Officer, Calix
Tyson Marian, Chief Commercial Officer, Plume
9:10 - 9:20AM Networking & Refreshment Break
9:20 - 10:10AM Keynote Panel - Industry Associations' Round-Table
Moderator: Tom Cohen, Partner, Kelley-Drye
Shirley Bloomfield, CEO, NTCA - The Rural Broadband Association

Matthew Polka, President & CEO, ACA Connects
Gary Bolton, CEO, Fiber Broadband Association
10:10 - 11:00AM Keynote Panel - Public Officials Forum
Bob Knight, EVP and COO, Harrison Edwards PR
Kimberly McKinley, Chief Marketing Officer, UTOPIA Fiber
Rep. Deborah Ruggiero, Rhode Island State Representative
Barbara Hayes, Chief Economic Development officer, RCRC
11:00 - 11:30AM Keynote Address:
Tony Thomas, President and CEO, Windstream
11:30 - 1:00 PM Exhibit Hall Open (with lunch)
3:00PM - 6:00PM Exhibit Hall Open & Expo Theatre
BREAKOUTS 1:00 - 1:50PM
Delta Mezzanine
Bayou A
Deployment How Can You De-Risk Your Fiber Buildout? Network Design Best Practices
Tom Schroer, Senior Director Services Marketing, Calix
Delta Mezzanine
Bayou B
Industry Case Study: Electric Cooperatives Transition to ISPs
Moderator: Kevin Mitchell, Vice President, Alliances & Partners, Alianza
Kevin Kloehn, Vice President, Customer Relations, Vantage Point
Mark Cook, Manager of Engineering / Broadband Manager, Cumberland Connect
Ashley Brown, Sales Manager, NISC Broadband
Delta Mezzanine
Bayou C
Business

Becoming Data Driven 101
Paul Sulisz, CEO, Biarri Networks

Delta Mezzanine
Bayou D
Operations Becoming Exceptional and Reaching Exceptionalism…In Customer Experience, Trust, Pricing, and Marketing
Mike Render, President & CEO, RVA
Monica Webb, Director, Market Development & Government Affairs, Ting Internet
Kayla Brandt, Creative Director, OEC Fiber
Delta Mezzanine
Bayou E
Technology Separating Fact from Fiction: WiFi 6 Demystified
Bill McFarland, CTO, Plume
Delta Mezzanine
Canal A
Technology 5G Networks…What's Next?
Moderator: Staci Pies, VP Public Policy and Government Affairs, Crown Castle
Josh Simer, Market Strategy and Innovation Manager, AFL
Kevin Bourg, Director of Product Line Management FTTx Connectivity Solutions, Corning
Kurt Raaflaub, Global Product Marketing, ADTRAN
BREAKOUTS 2:00 - 2:50PM
Delta Mezzanine
Bayou A
Deployment Utility Grade Broadband Networks - Faster Builds and More Affordable
David Williams, Director of Marketing Strategy, FiberRise
Steve Maederer, Vice President of Sales, FiberRise
Sean McGrath, CFO, Alcorn County Electric Cooperative

Steve Foshee, CEO, Tombigbee Electric Cooperative
Mike Birdwell, Director of Ancillary Services, Sequachee Valley Electric Cooperative
Delta Mezzanine
Bayou B
Industry Rural Electric Utilities Choose Their Own Broadband Adventure
Kara Mullaley, Market Development Manager, USCAN, Corning
Rick DeLisle, Director, Service Delivery, Fujitsu Network Communications
Aaron Young, COO - Tri-County Rural Coop

Leslie Blevins, Public Relations and Communications Manager - BTES

Delta Mezzanine
Bayou C
Business Deal Making: The Finance and Capital Markets in Fiber Broadband
Moderator: David Strauss - Broadband Success Partners
Jesse Nichols, Managing Director, Alpina Capital
Andrew Semenak, Managing Director, Pinpoint Capital Advisors
Warren Roll, Managing Director, DigitalBridge Investment Management
Delta Mezzanine
Bayou D
Operations Rural Broadband Challenges
Moderator: Mari Silbey, Senior Director of Partnerships and Outreach, US Ignite
Joseph Franell, President, Blue Mountain Networks

John Greene, CEO, New Lisbon Telephone Company
Delta Mezzanine
Bayou E
Technology ISE Magazine's Broadband Roundtable
Moderator: Janice Oliva, President/Publisher, ISE Magazine & Expo
Colin Wood, CEO, TWN Communications
Ami Rodriguez, Vice President Sales/Marketing & Business Development, TWN Communications

Jon Keen, Outside Plant Manager, City of Longmont Nextlight
Dennis Pappas, Director, City of Longmont Nextlight
Delta Mezzanine
Canal A
Technology Digital Transformation for Fiber Broadband Network Operators
Jeff Boozer, Director - Utility & Municipal Sector, ETI Software Solutions
Terry Young, Director, Service Provider Product Marketing, A10 Networks

Summit on Public-Private Partnerships

 

7:00AM - 9:00AM

Networking and Breakfast

 

8:00AM Opening Remarks and Welcome
Gary Bolton, President & CEO, Fiber Broadband Association

8:10AM - 9:00AM

State of the Union: Public Private Partnerships in Broadband Improvement & Deployment
Public Private Partnerships for a variety of capital-intensive products are not new to the municipal government sector. Following the Covid lockdown, however, true gigabit speed broadband has emerged as an even more important component of the government project wish list. Fiber Broadband Association Board of Directors member Joanne Hovis leads a roundtable with network operators who have invested as they provide a candid assessment of PPPs in 2021: what is working; what isn’t working; and the trends in finance, operations, infrastructure ownership, and legal and regulatory.
Moderator: Joanne Hovis, President, CTC Technology & Energy (FBA Board Member)
Stephen Goodman, Counsel, Butzel Long
Chad Rupe, Market President, Citizens Bank & Trust
Butch Brock, Vice President of Market Acquisition, ITC Broadband Holdings

 

9:00 AM

Fiber and The Future of Work
Business applications, communications and the way humans work are increasingly reliant on ultra-fast, low-latency broadband communications. IBM’s leading technologist provides a future-view of the way work will be conducted; and helps to answer the question: How will Business utilize next generation networks?
Anshul Seopuri, Vice President and Chief Technology Officer, Data & AI, IBM

 

9:30 AM Networking Break
9:45 AM Connectivity and the Future of Healthcare
Healthcare applications, remote communications and the way the healthcare providers care for humans means more than telehealth: it means immersive communications; sensor networks; remote diagnostics and more. Vanderbilt University’s leading technologies provides a future-view of the direction health maintenance and care is headed. Answer the questions: What will the healthcare industry require from digital infrastructure to do its job?
Dr. Yaa Kumah-Crystal, Clinical Director HealthIT, Vanderbilt University Medical Center                                                                                       
10:15 AM PPP - A New Prescription for Infrastructure
As the Administration and Congress look to prioritize funding for the States and local government, what are the options available for these underserved and unserved communities?  Drawing on lessons from community-led efforts, Network Operators Windstream, Google Fiber, Lit Communities, and Point Broadband will share their vision on how communities can combine public and private resources and draw upon the expertise and infrastructure of experienced providers to bridge the digital divide.
Moderator: Mari Silbey, Senior Director of Partnerships and Outreach, US Ignite
Marc Dyman, SVP of Kinetic Wholesale and Public Private Partnerships at Windstream

Brian Snider, CEO, Lit Communities
John Burchett, Head of Policy, Google Fiber
Todd Holt, CEO, Point Broadband
 
11:00AM Closing Remarks