Conference Program

Subject to Change

Sunday, July 25

The Fiber Broadband Starter Kit is designed to demystify the basics of bringing fiber broadband to a community and provide critical information to ensure network success.

 

12:30pm

Welcome and Opening Remarks

12:35 - 1:20pm

Fiber 101: FTTH Basics & Network Design
Mark Boxer, Applications Engineering Manager, OFS
Jeff Bush, Director - Professional Services, OFS

 

1:30 - 2:20pm

The Community Broadband Assessment
Jessica Fowler, Chief Client Officer, Lit Communities

 

2:30pm -3:20pm

The Case For Funding: Building Community Support & Political Will
Bob Knight, Executive Vice President & COO, Harrison Edwards PR
Pete Hoffswell, Broadband Services Superintendent, Holland Board of Public Works

3:30 - 4:20pm

The Planning, Designing, And Engineering Of A Fiber Deployment

 

4:30 - 5:20pm

The Good, The Bad, & The Ugly: Lessons Learned From Network Operators
Mark Freeman, Manager, Network Operations, Cullman Electric Cooperative
Stacy Evans, Chief Broadband Officer, BrightRidge

5:120 - 5:30pm

Closing Remarks

This pre-conference workshop hosted by EPB Broadband Solutions and provides new thinking and new strategies to evaluate, understand and develop the right product mix for your customer base.

 

1:00pm Welcome and Opening Remarks
1:15pm

The Value and Impact of Research & Brand Positioning

It is essential to your success as a service provider to understand your customers and evaluate their potential to purchase new services. And, perhaps the most critical component to help you a successful business launch is a strong brand position.  In this session, experts will discuss ways to develop and conduct brand awareness and purchase intent research tailored to your market area to help you estimate your take-rate, anticipate customer behavior, and even forecast sales and revenues.  We’ll discuss methods to help you develop a solid brand positioning which will define your meaningful difference, identify your most critical core consumers, and identify the key    attributes that will drive your business forward from the start.

2:00pm

Digital and Social Marketing Strategies for New Product Launches

With the surge of the digital and social space in the last few decades, more and more peopleb are booting up their lives online. The Internet – online is the beginning and the end of the sales funnel. This makes every business in need of digital marketing.    In this session, experts will discuss the ins and outs of digital and social, why it’s important, what you need to know, how to optimize and much more. Why engage with only a few by word of mouth when you can engage with thousands online?

2:30pm Break
2:45pm

Product Design

A critical element in your success is building out your product set and defining your product messaging, such as features, benefits, internet speed packages, video options, and service bundles, discount strategies and more.  Hear from experts as they discuss their processes and recommendations on how you can build and launch a compelling and successful product set.

3:30pm

Time to Launch

Hear from experts as they share lessons learned from their own system launches.  Learn how they prepared to launch, what was successful and what they would do differently if given the chance.  You’ll hear their thoughts about building awareness, marketing to their customers and how they’re continually working to grow their market share.

4:15pm Closing Remarks

Monday, July 26

7:00AM - 5:30PM Registration Open
7:00 - 8:00AM Networking and Breakfast
GENERAL SESSIONS
8:00 - 8:10AM Welcome & Announcements
Fiber Broadband Association 20th Anniversary Video - Part 1
8:10 - 8:40AM Welcome to Tennessee: Senator Marsha Blackburn (TN)
Welcome to Fiber Connect: Katie Espeseth - EPB & FBA Board of Directors Chair
State of the Association: Gary Bolton, President & CEO, Fiber Broadband Association
FBA Chairman's Recognition & Award: Katie Espeseth - EPB & FBA Board of Directors Chair
Corning & Lightwave FTTXcellence Recognition & Award: Kim Hartwell, CCO, Corning & Stephen Hardy , Editorial Director & Associate Publisher, Lightwave
8:30 - 9:00AM Keynote Address:
Hu Meena, President & CEO, C Spire
9:00 - 9:10AM Networking & Refreshment Break
9:10 - 10:00AM Keynote Panel - Open Access: Community Benefits
Roger Timmerman, CEO, UTOPIA Fiber
10:00 - 10:45AM Keynote Panel - Tennessee Trailblazers
Joseph Jones, Executive Vice President, On Trac / FBA (Board Member & Conference Chair)
David Wade, CEO, EPB
Jeff Dykes, CEO, BrightRidge
10:45 - 11:15AM Keynote Address:
Marc Ganzi, CEO, DigitalBridge Group (Formerly Colony Capital)
Bayou A Case Study: MDU Strategies & Successes
John George, Senior Director Solutions and Professional Services. OFS
Bill Clark, Manager Field Operations, EPB
Greg Knight, Vice President of Infrastructure, Snip Internet

Bayou B

RDOF Obligations and Standards
Dave Malfara, Sr., President, Big Bang Broadband
David Williams, Director of Marketing Strategy, Fiber Rise

 

Bayou C

Maximizing Penetration and Revenue per Sub
Paul Breakman, Vice President, Business and Technology Strategies, NRECA
Bill Gerski, Sr Vice-President, Business Development, Tri-Co Connections
Rick Petersen, President & CEO, PEAK Internet
Kaitlyn Bonds, Creative Director, Cumberland Connect

 

Bayou D

Managing The Supply Chain & Staying on Schedule
Scott Jackson, National Market Manager, Broadband, Graybar
Michael Keane Purchasing/Inventory Control & Facilities Supervisor, Central Virginia Electric Cooperative
Aaron Young, Chief Operating Officer, Tri-Co Connections

 

Bayou E

The Evolution of Access Network Architectures

Canal A

Preparing For & Launching The Construction & Installation Phases

Bayou A Indentifying Key Changes in MDU Environments to Compete Long-Term
Kevin Morgan, Chief Marketing Officer, Clearfield
Ron Westfall, Senior Analyst, Research Director, Futurum Research

Bayou B

Fiber Funding
Jessica Zufolo, Vice President, Magellan Advisors
Chad Rupe, Citizens Bank
Emily You, Tennessee Broadband

 

Bayou C Broadband Regulatory
Chris Laughlin, Associate, Kelley Drye
John Burchett, Head of Policy, Google Fiber
Monica Webb, Director, Market Development & Govt Affairs, Ting Internet

Bayou D Managing The Workforce Shortage & Recruiting New Talent
Mark Tichenor, Executive Vice President, On Trac, Inc.

Bayou E

The Future of Protecting Critical UG Infrastructure: A Shared Responsibility
Sarah Magruder Lyle - CGA
John Fluharty - PCCA
Steve Sellenriek - Sellenriek Construction
Kevin Service - Verizon
Jerrod Henschel - Equix

 

Canal A Launching A Marketing Plan When Building a Network
Kim McKinley, Chief Marketing Officer, UTOPIA Fiber
Karen Hoch, Director of Marketing, Lumos Networks
Erin Shanley, Broadband Marketing Manager, Fort Collins Connexion
Bayou A ISE Magazine's Broadband Roundtable
Janice Oliva, Publisher, ISE Magazine

Bayou B Global Fiber Deployments and Forecasts
Mike Render, Founder and CEO, RVA
Roland Montagne, Director Business Unit Smart Networks & Territories, IDATE

Bayou C The Streaming Video Revolution: Why Streaming Content is an Opportunity, Not a Threat
Jimmy Todd, CEO, Nex-Tech
Jason Cohen, CEO, MyBundleTV

Bayou D

Introduction to Fiber Optic Sensing
Marc Uncapher, Executive Director, Fiber Optic Sensing Association

Bayou E

"Next" Generation Pon: Why Is It So Important To Our Industry?
Luis Couto, Solutions Consultant, VIAVI

Canal A Deployment Data Management Solutions: Fiber Work Force, Mapping, Billing, Provisioning, & APIs
Jim Vaughn - 3HV Innovations

Tuesday, July 27

7:00AM - 5:30PM Registration Open
7:00 - 8:00AM Networking and Breakfast
GENERAL SESSIONS
8:00 - 8:10AM Welcome & Announcements
Fiber Broadband Association 20th Anniversary Video - Part 2
8:10 - 8:40AM Huntsville, Alabama's City Wide Fiber Deployment Success
Jeff Reiman, Principal, The Broadband Group
8:40 - 9:10AM Keynote Address:
Tony Thomas, President and CEO, Windstream
9:10 - 9:20AM Networking & Refreshment Break
9:20 - 10:10AM Keynote Panel - Industry Associations' Round-Table
Shirley Bloomfield, COO, NTCA - The Rural Broadband Association
Matthew Polka, President & CEO, ACA Connects
Gary Bolton, CEO, Fiber Broadband Association
10:10 - 11:00AM Keynote Panel - Public Officials Forum
Bob Knight, EVP and COO, Harrison Edwards PR
Kimberly McKinley, Chief Marketing Officer, UTOPIA Fiber
11:00 - 11:30AM Keynote Panel - The State of the Industry
Bayou A Reaching Exceptionalism
Mike Render, Founder and CEO, RVA

Bayou B

Digital & Automation Tools for FTTx Deployments
Terry Siniard, CTO, 3-GIS

Bayou C

Separating Fact from Fiction: WiFi 6 Demystified
Bill McFarland, CTO, Plume

Bayou D Becoming Data Driven 101
Paul Sulisz, CEO, Biarri Networks

Bayou E

Prepping Fiber Networks for 5G: Meeting Requirements with the Right Solution
Sean Adam, Vice President, Market Strategy & Innovation, AFL


Canal A How Can You De-Risk Your Fiber Buildout? Network Design Best Practices
Tom Schroer, Senior Director - Services Marketing, Calix
Bayou A Case Study: Electric Cooperatives Transition to ISP
Kevin Mitchell, Vice President, Alliances & Partners, Alianza
Mark Cook, Manager of Engineering/Broadband Manager, Cumberland Connect
Ashley Brown, NISC
Kevin Kloehn, VP of Customer Relations, Vantage Point

Bayou B

Rural Electric Utilities Chose Their Own Broadband Adventure
Kara Mullaley - Corning

Bayou C

Digital Transformation for Fiber Broadband Network Operators
Jeff Boozer, Vice President, Business Development, ETI Software

Bayou D

Deal Making: The Finance and Capital Markets in Fiber Broadband
Scott Soden, Managing Partner, Alpina Capital

Bayou E
Canal A

Wednesday, July 28

 

7:00AM - 9:00AM

Networking and Breakfast

8:00AM - 11:30AM

Closing General Session
Brian Snider, CEO, Lit Communities
Jeff Small, Head of Consumer Business, Windstream
Joanne Hovis, President, CTC Technology & Energy (FBA Board Member)
Yaa Kumay-Crystal, MD, MPH, MS,  Assistant Professor of Biomedical Informatics and Pediatric Endocrinology at Vanderbilt University Medical Center (VUMC).

 

11:20 - 11:30 AM

Closing Remarks
Gary Bolton, CEO, Fiber Broadband Association