Customer Branding

Pre-Conference Workshop
Sunday July 25, 2021
12:30 pm – 5:30 pm


Hosted by

The world of the Broadband Network Operator is undergoing major change. Communications carriers find themselves in a field of continuous change: changing expectations from the customer, from the regulator and in the digital experience. To stay ahead, companies will need to update their branding and customer strategy. This pre-conference workshop hosted by EPB provides new thinking and new strategies to evaluate, understand and develop the right product mix for your customer base.


Program Agenda

1:00pm Welcome and Opening Remarks
1:05pm The Value and Impact of Research & Brand Positioning

It is essential to your success as a service provider to understand your customers and evaluate their potential to purchase new services. And, perhaps the most critical component to help you a successful business launch is a strong brand position.  In this session, experts will discuss ways to develop and conduct brand awareness and purchase intent research tailored to your market area to help you estimate your take-rate, anticipate customer behavior, and even forecast sales and revenues.  We’ll discuss methods to help you develop a solid brand positioning which will define your meaningful difference, identify your most critical core consumers, and identify the key    attributes that will drive your business forward from the start.
Mickey Cloud and Elizabeth Cates – The Sasha Group, a VaynerX company

2:00pm Digital and Social Marketing Strategies for New Product Launches

With the surge of the digital and social space in the last few decades, more and more people are booting up their lives online. The Internet – online is the beginning and the end of the sales funnel. This makes every business in need of digital marketing.    In this session, we’ll discuss the ins and outs of digital and social, why it’s important, what you need to know, how to optimize and much more. Why engage with only a few by word of mouth when you can engage with thousands online.
Sarah Youbi Curtis – The Johnson Group

3:00pm Product Design – Facilitated by Sandra Tilley
A critical element in your success is building out your product set and defining your product messaging, such as features, benefits, internet speed packages, video options, and service bundles, discount strategies and more.  Hear from experts as they discuss their processes and recommendations on how you can build and launch a compelling and successful product set.
Ashley Phillips – C Spire
Colman Keane – City of Fort Collins
4:00pm Time to Launch
Hear from experts as they share lessons learned from their own system launches. Learn how they prepared to launch, what was successful and what they would do differently if given the chance. You’ll hear their thoughts about building awareness, marketing to their customers and how they’re continually working to grow their market share.
David Wade, CEO, EPB
Jeff Dykes, CEO, BrightRidge
4:50pm Closing Remarks: Sandra Tilley – SVP Brand Strategies, EPB
5:30pm Reception: Sponsored by TVPPA